A well-planned domain structure is essential, because it brings clarity, organization, and consistency to the University’s vast digital presence. With so many schools, departments, and units, a unified structure ensures that our websites are easy to navigate and clearly tied to the institution, reinforcing brand recognition and trust. It also strengthens search engine optimization by consolidating authority under the university’s main domain, making important content easier to find. Beyond visibility, a consistent structure supports security and governance, allowing IT teams to monitor, protect, and manage sites effectively while reducing risks from unapproved or misleading domains. Just as importantly, it provides scalability for future growth, enabling new programs or initiatives to be added seamlessly. Together, these factors create a professional, trustworthy online identity that enhances the user experience for students, faculty, and external audiences alike.
General Domain Standards
- All University units (e.g. schools, departments, programs, labs, etc.) must use a uconn.edu domain for their websites.
- Top-level domains (e.g. xyz.uconn.edu) are reserved for schools/colleges, regional campuses, and top-level offices like the Office of the Provost and Undergraduate Admissions. Some academic departments are also assigned top-level domains. Please review the list below for additional information.
- Departments, programs, initiatives, etc. are assigned a subdomain of their parent unit’s domain.
- Domain names must be directly tied to the name of the UConn entity they are created for. For instance, University Communications’ domain is https://universitycommunications.uconn.edu/.
- Acronyms and abbreviations are not allowed in domain names. Read more about this standard.
Domain Structure by Type
Academic departments may be assigned a subdomain of their school or a top-level domain at the discretion of their dean and school/college communicator(s). The current structures are:
- College of Agriculture, Health and Natural Resources – department.uconn.edu
- School of Business
- School of Dental Medicine
- College of Engineering – labname.engineering.uconn.edu
- School of Fine Arts
- School of Law
- College of Liberal Arts & Sciences – department.uconn.edu
- School of Medicine
- Neag School of Education – labname.education.uconn.edu
- School of Nursing – labname.nursing.uconn.edu
- School of Pharmacy – labname.pharmacy.uconn.edu
- School of Social Work
Approved centers and institutes utilize the following domain structure:
- Interdisciplinary – xxx.center.uconn.edu and xxx.institute.uconn.edu
- Within a school/college – May follow the interdisciplinary domain structure or be affiliated with the parent unit’s domain, at the discretion of the dean and school/college communicator(s).
- Within other units – May follow the interdisciplinary domain structure or be affiliated with the parent unit’s domain.
Faculty who request a website will be assigned a domain using the structure: firstname-lastname.scholar.uconn.edu.
For departments and programs that don’t fall squarely under a single school/college and are not eligible for a top-level domain, a number of third-level domains are available:
- xyx.academy.uconn.edu
- xyx.collaboration.uconn.edu
- xyx.engagement.uconn.edu
- xyx.initiative.uconn.edu
- xyx.lab.uconn.edu
- xyx.office.uconn.edu
- xyx.program.uconn.edu
- xyx.programs.uconn.edu
- xyx.research.uconn.edu
Laboratories are assigned a subdomain of the faculty member’s academic department or school as follows:
- College of Agriculture, Health and Natural Resources – labname.cahnr.uconn.edu
- School of Business
- School of Dental Medicine
- College of Engineering – labname.engineering.uconn.edu
- School of Fine Arts
- School of Law
- College of Liberal Arts & Sciences – labname.department.uconn.edu
- School of Medicine
- Neag School of Education – labname.education.uconn.edu
- School of Nursing – labname.nursing.uconn.edu
- School of Pharmacy – labname.pharmacy.uconn.edu
- School of Social Work
Registered student organizations are assigned a domain following the structure: orgname.rso.uconn.edu. They can request websites through the Department of Student Activities.
UConn Health’s clinical presence is located at uconnhealth.org. Please contact srosen@uchc.edu for clinical web support.
Exceptions for special cases may be submitted for consideration to University Communications via webstandards@uconn.edu.